FOR IMMEDIATE RELEASE
LAS VEGAS, NV - August 19, 2002 - ACCPAC Premiers eCRM for Pro Series Accounting
Expands End-to-End Business Management Application Suite for SMBs
ACCPAC International, Inc., a subsidiary of Computer Associates (NYSE: CA), announced today at its "Partnership 2002" conference being held here that its ACCPAC eCRM customer relationship management (CRM) solution now integrates with the latest version of ACCPAC’s’s Pro Series accounting system, version 7.0, also being announced today. ACCPAC eCRM is a completely Web and wireless-based CRM solution, providing sales force, marketing, call center and customer care automation through a Web browser, personal digital assistant (PDA) or wireless application protocol (WAP) enabled device.
ACCPAC eCRM integrates with Pro Series accounting, enabling access to back office transactional data as well as vital customer, partner and prospect contact information. This results in a familiar, complete and unified view of customer data from a single point. Bi-directional integration allows data to be updated in either ACCPAC eCRM or ACCPAC Pro Series, with both systems updated instantly.
"The release of ACCPAC eCRM for Pro Series builds on our commitment to put end-to-end business management applications within reach of small and medium size businesses," said ACCPAC President and CEO, David M. Hood. "CRM is an essential business management application and its value dramatically increases when integrated to the back office. ACCPAC eCRM and ACCPAC Pro Series deliver that increased value."
With ACCPAC eCRM, sales team leaders can easily oversee up-to-the-minute opportunity management activities including sales cycle analysis, territory alignment, call list assembly and proposal generation. Customer care specialists can use ACCPAC eCRM incident logging, tracking, escalation and resolution management functions to enhance service levels and overall customer satisfaction. Marketing executives using the new integrated solution can manage campaigns from concept and execution to lead distribution and measurement. The system also includes an integrated workflow engine allowing businesses to implement "rules based" information processing and dissemination throughout their organization.
ACCPAC eCRM can be deployed either in-house or as hosted solution at ACCPAC Online, www.accpaconline.com .
About ACCPAC
Based in Pleasanton, Calif., USA, with offices in Asia, Australia, Canada, India, Mexico, the Middle East, South Africa, and the United Kingdom, ACCPAC has more than 500,000 clients and more than 6,000 relationships with value-added resellers, accounting firms, third-party developers and consultants in more than 135 countries worldwide.
About A. B. Computer Systems, Inc.
ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), provides small to medium-size businesses a broad range of end-to-end e-business management applications designed to enhance customers’ competitive advantage. Product lines include ACCPAC Advantage Series, ACCPAC Pro Series, ACCPAC HR Series, ACCPAC Business Analysis Suite, ACCPAC eTransact, ACCPAC eCRM, ACCPAC Warehouse Management System, Simply Accounting, FAXserve and Simply Messenger.
A. B. Computer Systems, Inc. (ABCSI) is a leading provider of turnkey business solutions that include software, hardware and services. Established in 1989, the company specializes in Accounting, Distribution and Manufacturing Systems, Internet Commerce and Custom Designed Business Software. With offices in Melville, Manhattan and Saddle Brook, the company caters to mid-size businesses that invest in technology in order to improve productivity, efficiency and their bottom line. ABCSI's consultants have many years of business software implementation experience, and certifications from Navision, ACCPAC, and APICS.
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